Brand Marketing Manager - Must bilingual in Korean

Irvine, CA (On-site)

$90K/yr – $110K/yrMid Level5+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive brand growth through strategy, campaign execution, and retail marketing across national channels, leading cross-functional teams and analytics-driven optimization.

Lead go-to-market strategy and retail activation
Partner across functions to accelerate sell-through and brand equity
Leverage data to optimize performance and launches

Job Description

Responsibilities

Brand Strategy & Growth Planning
Campaign & Content Execution
Retail & Channel Marketing
Cross-Functional Leadership
Analytics & Performance Optimization

Requirements

MUST Fluent in Korean/English
Bachelor’s degree in Marketing, Business, or related field
5+ years of brand marketing experience in Beauty, Skincare, or CPG
Experience working with national retailers strongly preferred
Strong understanding of retail marketing and trade promotion
Proven experience managing product launches
Analytical mindset with strong Excel / data interpretation skills
Strong leadership and communication skills

Preferred

Experience in K-Beauty or international brand expansion
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
Experience managing multi-brand portfolio
Understanding of sell-in vs. sell-through dynamics

SBT Global, Inc.

SBT Global offers an all-in-one service for Data & BI-based ERP and CRM implementation. We specialize in providing consulting and implementation services for enterprise management applications like ERP and CRM. Our goal is to help companies optimize internal resources and enhance customer experiences., , The data generated by these applications is carefully analyzed using SBT Global's solutions, allowing for the creation of strategic and intelligent insights, which bring new value to your company., , Our services cover everything from consulting, implementation, development, to operation and maintenance of enterprise management applications. As a total service company, we ensure comprehensive support throughout the entire life cycle., , SBT Global aspires to be a leading SAP partner, fostering a win-win relationship with SAP to lead the domestic and international business. We aim to expand the domestic SAP market through our specialized solutions and establish a presence in the global market by exploring new opportunities., , SPECIALTIES: SAP Consulting & Implementations (Conversion) | SAP-Centric Solutions (CO-PA) | SAP Operations & Maintenance | Salesforce CRM Consulting & Implementations

Founded in 2004

Seongnam, Gyeonggi, KOR

34 employees (2 in marketing)

www.sbtglobal.com