Brand Marketing Manager

Responsibilities

• Program Management: Translate brand strategy into actionable program plans, creative briefs, and integrated campaign kickoffs alongside digital and campaign teams
• Governance and Evangelization: Create systems and processes for managing consistency and adherence to Fastly's brand identity, style guides, asset libraries, and self-serve training programs that make it easy for every team to show up as one brand
• Agency Management: Manage external brand agencies, vendor relationships, and production budgets
• Brand Measurement and Insights: Support brand measurement, including brand health tracking, campaign effectiveness, and message testing
• Partner Cross-Functionally: Collaborate seamlessly with Product Marketing, Field Marketing, Campaigns, and Digital to help reduce messaging fragmentation and ensure brand initiatives anchor, amplify, and align with pipeline generation activities
• Thought Leadership: Partner with PR, content, and executive teams to build and align brand-level thought leadership initiatives
• Brief and Inspire Creative Concepts: Act as a bridge between high-level strategy decks and creative execution, writing clear, inspiring creative briefs that challenge our internal teams and external agency partners to deliver breakthrough work
• AI Workflows: Experiment with AI tools that accelerate audience research, competitive analysis, and creative concepting, sharing findings and best practices with the team

Requirements

• 5+ years of experience in brand management, brand marketing, or integrated campaign management
• Demonstrated experience developing brand governance frameworks, style guides, or cross-functional enablement programs
• Proven track record of briefing, stewarding, and managing complex multi-channel creative projects with agency and internal partners
• Experience running or interpreting primary brand research, awareness tracking, and performance metrics
• Strong cross-functional leadership and stakeholder management skills across marketing, product, and sales
• Excellent written and verbal communication skills with a sharp eye for design and brand consistency

Preferred

• B2B SaaS, developer platform, or cloud infrastructure brand experience
• Hands-on experience utilizing AI tools for workflow automation, creative briefing, or audience research
• Experience managing executive thought leadership or branded content programs

Benefits

• We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings? We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2026, we offer 12 paid local holidays, 12 paid company wellness days.