Brand Marketing Manager, Educator Social

Responsibilities

• Lead end-to-end channel strategy, editorial calendar, and day-to-day operations for short-form video platforms and other channels, aligning platform-native positioning, paid boosting, and budget allocation.
• Oversee agency partners and creators in the ideation/production of short-form video content spotlighting AI use cases, and manage content approvals, creative direction, community engagement, trend-reactive discussions, and brand-safe moderation.
• Architect and scale ambassador programs by sourcing, briefing, and managing a roster of creators to produce co-created campaigns.
• Partner across Product Marketing, Brand Social, PR, Legal, and external agency teams to ensure brand safety and compliance.
• Partner with the measurement agency to analyze full-funnel performance metrics—including Social Health Index (SHI), engagement rates, sentiment, brand lift—and report insights to optimize creative strategies and demonstrate impact.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in social media marketing, digital brand strategy, creator/influencer program management, or product marketing.
• Experience managing marketing budgets and managing cross-functional or cross-team projects.
• Experience building and developing social channels from inception, including paid boosting and agency management.

Preferred

• Experience scouting, briefing, and managing influencer partnerships through formal brand safety vetting.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Familiarity with educator culture, classroom dynamics, and education social trends.
• Ability to synthesize social metrics and sentiment data into actionable insights for creative iteration and executive reporting.
• Passion for generative AI tools and the ability to translate technical features into teacher solutions.
• Exceptional storytelling and working in an evolving organizational landscape.