Brand Marketing Manager | Biossance

Responsibilities

• Go-To-Market Planning & Campaign Execution
• Translate brand and product strategy into campaign briefs, messaging frameworks, channel plans, timelines, and execution roadmaps.
• Lead day-to-day execution of priority product launches, seasonal moments, and retail activations from planning through post-campaign review.
• Coordinate cross-channel storytelling across PR, social, influencer, retail, and digital channels, ensuring teams are aligned on campaign direction and deliverables.
• Develop go-to-market decks, content calendars, and campaign materials that provide partners with clear direction.
• Bring forward recommendations to strengthen campaign execution and consumer engagement.
• Flag risks and dependencies early, resolve issues where possible, and escalate decisions with proposed solutions.
• PR, Partnerships & Cultural Activations
• Manage the day-to-day relationship with PR agency partners, providing clear direction, priorities, and feedback.
• Coordinate earned media strategy, seeding initiatives, and press moments tied to launches and brand campaigns.

Requirements

• 7+ years of relevant experience in brand or integrated marketing, ideally in beauty, skincare, or lifestyle.
• Experience translating brand or product direction into go-to-market plans and delivering integrated campaigns from planning through execution and evaluation.
• A track record of independently managing complex, cross-functional campaigns and driving work forward through influence, including with partners who do not report directly to you.
• A proactive, self-directed approach: you anticipate what is needed, bring forward recommendations, follow through, and keep work moving without relying on detailed day-to-day direction.
• Experience managing PR agencies, creative partners, or other external vendors.
• Experience supporting partnerships, experiential marketing, or purpose-driven brand initiatives.
• Understanding of the prestige beauty landscape and retail marketing cadence, including Sephora.
• Strong organization and attention to detail, with the ability to manage multiple stakeholders, priorities, and deadlines.
• Sound judgment and the ability to identify risks, solve problems, and know when to escalate.
• Comfort interpreting campaign performance metrics and using them to inform recommendations.

Benefits

• Salary: $110,000 to $127,000 based on experience
• Hybrid Work Model - SF, 3 days office/2 days home
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands
• Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.