Brand Marketing Copywriter

Responsibilities

• Develop brand-forward copy across marketing campaigns, product launches, retail initiatives, email, social, web, paid media, packaging, and experiential activations.
• Translate complex scientific and wellness information into clear, compelling consumer messaging.
• Partner with Art Directors and Designers to concept integrated creative campaigns from ideation through execution.
• Help define campaign messaging frameworks, headlines, taglines, manifestos, and supporting copy.
• Maintain and evolve the brand voice across every consumer touchpoint.
• Collaborate with Product Marketing to communicate product benefits while ensuring messaging remains compliant with regulatory guidelines.
• Write copy that performs across both brand storytelling and performance marketing objectives.
• Contribute to brainstorming sessions by bringing cultural insights, trend awareness, and fresh creative thinking.
• Support retailer-specific marketing initiatives with messaging tailored to different audiences while maintaining brand consistency.
• Work cross-functionally with Marketing, Creative, Social, PR, E-commerce, Retail, and Product Development teams.

Requirements

• 4–6 years of experience in lifecycle marketing, CRM, retention marketing, customer marketing, or a related function within an ecommerce or consumer brand.
• Hands-on experience managing communications across email, SMS, push notifications, or other owned channels.
• Experience working in Klaviyo and with SMS platforms.
• Strong understanding of lifecycle strategy, automation, segmentation, personalization, testing, and customer journey development.
• Experience managing an agency, vendor, or external partner.
• Strong project management and organizational skills, with the ability to manage multiple workstreams and cross-functional dependencies.
• Experience writing marketing briefs and editing customer-facing copy.
• Strong analytical capabilities with the ability to identify discrepancies, question results, and uncover areas of opportunity.
• Experience with Shopify and analytics or reporting platforms.
• Clear and confident communicator who can provide direction, influence stakeholders, and keep work moving forward.

Benefits

• medical, dental, and vision coverage with employer-paid plan options
• 401(k) with company match
• paid holidays and PTO
• flexible work-from-home Fridays
• wellness and fitness perks
• employee product discounts
• catered team lunches
• team-building events
• additional lifestyle benefits!