Drive competitive intelligence for eCard’s gift card and payments platform, shaping strategic insights for leadership.

• Identify and define the competitive universe (direct, indirect, and aspirational competitors in gift card/payments space)
• Build a tiered competitor framework by market position, service, and target customer
• Develop 1-page profiles for 8–12 key players covering products, pricing, messaging, and channels
• Map service overlaps and gaps where eCard leads, lags, or has white space
• Audit eCard brand visuals across touchpoints for consistency
• Evaluate website messaging, structure, and online positioning versus upmarket competitors
• Analyze voice and tone across eCard’s digital presence
• Benchmark findings against 3–5 upmarket competitors to spot alignment gaps
• Develop a gap and opportunity matrix to differentiate or reinforce brand
• Compile a written competitive intelligence report and executive presentation deck

• Current junior or senior in Marketing/Communications/Business or related undergrad or MBA/related grad
• Strong research skills and ability to synthesize from multiple sources
• Clear writer who translates analysis into plain-language insights
• Self-starter with defined scope and timeline, minimal micromanagement
• Ability to work in-person at Brentwood, TN office (hybrid)

• Experience with brand or competitive analysis projects
• Familiarity with Canva, Google Slides, Figma, SimilarWeb, or SEMrush
• Interest in fintech/payments or B2B SaaS
• Experience building decks or visual frameworks for business audiences