Senior Manager, Global Brand Management (Remote)
Hyatt
Chicago, IL (Remote)
$120K/yr - $150K/yrIn-houseFull-timeSenior level8+ years exp.
9 hrs ago
Brand Manager, White Claw
Chicago, IL (On-site)
$100K/yr – $135K/yrMid Level4+ years expFull time
Posted 6 weeks ago
Job Summary
Own the local category growth plan and activation calendar, lead the implementation of innovation and volume planning, and manage SKU strategy, pricing, budget, and cross-functional coordination to deliver strategic brand growth.
- Own local brand growth plan and activation calendar
- Lead innovation implementation, pricing strategy, budget, and stakeholder coordination
Job Description
Responsibilities
- Activate Local Category & Brand Growth Plan
- Build Commercial Activity Plan and activation calendar
- Manage the innovation implementation and volume planning
- Build SKU assortment review & pricing strategy
- Manage the budget, performance reporting, agency roster management, and adaptation of local assets as applicable
- Activation of local brand growth plan and strategic commercial delivery
- Influence: Innovation, Brand strategy, planning & asset delivery
- Veto: US cross-functional brand commercialization outputs (i.e., shopper experiential, social, etc.)
- Critical Stakeholders & Relationships: Global and US Marketing, Sales, Finance, & Compliance, Digital Center of Excellence, Brand campaigns, playbooks & calendars, Brand-related financial reporting and insights
Requirements
- Bachelor's Degree & 4-6 years of progressive marketing experience in Alc/Bev or CPG
- Experience working on a fast-moving, explosive growth brand
- Skills Needed To Be Successful: Proven ability to think creatively, coupled with strong analytical and project management skills
Benefits
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
Mark Anthony Brands Inc.
Mark Anthony Brands is the 4th largest beer company in the United States and a category leader in Ready to Drink with brands like the iconic White Claw® Hard Seltzer, Mike’s® Hard Lemonade, Mike’s® Harder® Lemonade, Cayman Jack and MXD. We provide sales and marketing support in the U.S. for the Mark Anthony Group.PEOPLE DRIVE GROWTHWe hire passionate people because nothing great is done without passion. We foster a culture that gives people ownership, encourages innovation and celebrates success. We are building a lasting legacy, where people come first. Discover your next career move with us at Mark Anthony Brands.
Salaries
Posted range
$100K/yr – $135K/yr
Taken straight from the job posting.
The middle of this range ($118K) is 19% above the median base salary for Brand Manager roles in the United States ($99K).
Brand Manager median pay in the United States
Most pay falls between $83K and $115K. Based on 164 salaries.
Marketing Team
Marketing Team Size
41 (20% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
22K
Traffic Source Mix
Search
36.1%
Direct
53.2%
Referral
5.6%
Social
3.7%
Paid
1.3%
Headcount Trend
Current headcount: ~207
News about Mark Anthony Brands Inc.
Links
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