Brand Manager, Truly Beauty

Responsibilities

• - Serve as the consumer voice for Truly — the experiential, community-led shopper — across all internal and cross-functional conversations
• - Protect and evolve Truly’s brand identity: voice, scent and product naming language, packaging codes, and community rituals
• - Establish and maintain the consumer target, RTBs, and brand positioning as Truly evolves from playful novelty body care toward credible, results-driven body skincare
• - Own brand messaging — from planned campaigns to earned media to growth strategy
• - Build and maintain the Strategic Growth Plan for the Truly portfolio
• - Partner with Channel and affiliate leads to keep the creator and affiliate engine growing — briefing the community rather than managing it into blandness
• - Monitor Ratings & Reviews, search interest, share of voice, and the competitive set to surface insights and inform strategy
• - Track Household Penetration and brand awareness, and develop audience growth plans in partnership with the creative teams.
• - Keep a pulse on culture/competitive trends in Beauty for Truly to continue to be on the cutting edge of fashion, social, digital and marketing trends
• - Lead innovation end-to-end — from identifying consumer tensions through commercial launch — at Truly’s cadence, measured in weeks rather than seasons

Requirements

• Bachelor’s degree in Marketing or a related field
• 4+ years of CPG brand management or marketing experience, with omnichannel background strongly preferred
• Beauty-native background required — body care, skincare, or beauty brand experience, ideally mass-premium
• Experience owning innovation end-to-end across DTC, Amazon, and Retail
• Fluency in creator- and affiliate-led commerce, including TikTok Shop, affiliate programs, and community-led launches
• Proven track record planning and executing go-to-market launch campaigns for new products, on compressed timelines
• Experience with Ulta, Walmart, CVS, TJX, or comparable beauty and mass retail accounts is a plus
• Strong consumer empathy — the ability to deeply understand and represent the experiential female beauty consumer
• Ability to turn consumer insights into winning brand strategy and go-to-market plans
• Financial aptitude — comfortable with P&L ownership, pricing, and demand forecasting

Benefits

• - Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• - Free life insurance, short term disability and long term disability
• - 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• - Unlimited vacation and generous sick time
• - Half day Fridays year-round (subject to business needs)
• - 12 weeks of fully paid parental leave
• - 4 weeks of fully paid disability leave
• - Free Dollar Shave Club Products
• - Monthly cell phone stipend