Brand Manager

USA (Remote)

$84K/yr – $139K/yrMid Level4+ years exp

Posted 8 days ago

Job Summary

Owns brand programs end-to-end and drives cross-functional collaboration to deliver cohesive experiences, while applying AI-powered workflows to accelerate content production and asset governance.

  • Owns brand programs from strategy through execution
  • Leads AI-enabled content production and workflow improvements
  • Manages asset governance and cross-functional alignment

Job Description

Responsibilities

  • Collaborates with cross-functional teams and platforms within marketing and across Tekion including product, product marketing, emerging product, value, sales, and design to deliver cohesive brand experiences
  • Identifies opportunities to apply AI tools and agents to marketing and content workflows, improving speed and efficiency across brand operations
  • Drives customer story development and maintains existing content assets, ensuring they reflect current product capabilities and brand standards
  • Executes, and maintains customer-facing content across external communications, digital channels, and go-to-market materials — ensuring messaging reflects current product capabilities and brand standards
  • Owns the digital asset management ecosystem and sales enablement library, organizing and governing resources across platforms to ensure accuracy, version control, and brand consistency
  • Conducts market research to understand industry and competitor initiatives and applies insights to optimize brand activities
  • Identifies and implements workflow process optimizations that improve production efficiency, review cycles, and cross-team coordination
  • Guides creative teams on marketing concepts, content direction, and visual storytelling
  • Champions the brand internally, ensuring cross-departmental understanding and alignment with brand standards
  • Supports event marketing through content and product messaging guidance, and on-brand asset delivery

Requirements

  • Hands-on experience using AI tools and building AI agents or workflows to streamline content production, marketing operations, or creative processes
  • 4+ years of experience in marketing, content operations, or related roles — with demonstrated ownership of brand programs from strategy through execution.
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Proven success managing brand campaigns, content programs, and cross-functional marketing initiatives
  • Strong creative judgment and experience producing high-impact content and messaging
  • Excellent communication, organizational, and stakeholder management skills
  • Ability to follow established project management processes, track deliverables across workstreams, and meet deadlines in a fast-paced environment
  • Highly organized, adaptable, and collaborative — comfortable navigating shifting priorities, managing multiple stakeholders, incorporating feedback from diverse perspectives, and working cross-functionally with minimal friction
  • Proficient across core marketing and business tools, including Microsoft Office, Apple/macOS, email platforms (e.g., HubSpot), survey tools (e.g., Microsoft Forms), and collaboration platforms such as SharePoint and Confluence
  • Excellent written and verbal communication skills with strong attention to detail

Preferred

  • Experience in the automotive or dealership technology industry (preferred but not required)

Benefits

  • Competitive compensation and generous stock options
  • 100% employer-paid top-of-the-line medical, dental and vision coverage
  • Great benefits including unlimited PTO, parental leave and free snacks and beverages
  • The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
  • Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
  • Work on the latest and coolest technologies – everything is home-grown and built ground-up
  • A dynamic work environment with a strong sense of community and collaboration
  • The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
  • Exciting opportunities for career growth and development
Tekion logo

Tekion

3.4 Glassdoor

Tekion is redefining automotive retail with an end-to-end, AI-native platform purpose-built for the industry. With AI built into every workflow, Tekion delivers intelligent automation, real-time insights, and advanced decision support—driving measurable efficiency, revenue, and modern consumer experiences. As the first and fastest cloud-native platform for automotive, Tekion unites OEMs, dealers, partners, and consumers through its revolutionary suite of solutions: Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and large enterprises, and Automotive Partner Cloud (APC) for technology and industry partners. Together, these offerings connect the entire ecosystem on a single, AI-native platform that empowers teams to operate smarter, serve faster, and scale more profitably. With AI-powered, cloud-native technology, Tekion is enabling the most seamless, transparent, and profitable retail experiences in the industry—helping automotive businesses transform how they operate today and prepare for what’s next.

Founded in 2016
Pleasanton, California, USA
2.9K employees (94 in marketing)
64% recommend to a friend
79% CEO approval

Salaries

Posted range

$84K/yr – $139K/yr

Taken straight from the job posting.

See all Tekion salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$635.1M
Last Raise
$200M
Private Equity, 2 years ago

Funding History

  • Jul 2024
    Private Equity • $200M
  • Oct 2021
    Series D • $250M
  • Oct 2020
    Series C • $150M

Traffic Signals

Monthly Visitors
157K
Traffic Source Mix
Search
31.5%
Direct
49.2%
Referral
16.6%
Social
1.2%
Paid
1.3%

Headcount Trend

Current headcount: ~2.9K

Recent News

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Brand Manager

Tekion · USA · Remote