Brand Manager

Responsibilities

• Strategic Product Management
• - Develop and lead an annual strategic plan to deliver against brand/s objectives.
• - Lead brand and market expansion efforts for a brand/s in the better-for-you food space.
• - Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.
• - Own the P&L for assigned product lines, balancing profitability with competitive positioning.
• Innovation and Development
• - Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
• - Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
• - Build Innovation roadmap and Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.
• Consumer and Market Insights

Requirements

• 5-10 years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations
• CPG Food & beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox etc)
• New product development, commercialization and launch experience in retail is mandatory
• Must have people management experience - managed a minimum of 1 person
• Highly analytical with proficiency analyzing, and making recommendations based on consumption (IRI) and shipment data
• Experience managing integrated marketing campaigns including paid, organic, shopper, influencer
• Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC

Benefits

• annual incentive bonus
• medical/dental/vision insurance
• life insurance
• PTO/FTO
• 401(k) plan with company match