Responsibilities

• Product & Platform Commercialization: 60% of your time - Serve as the P&L owner for innovation platforms - Translate platform strategy into commercial-ready product launches across form, format, and channel - Develop annual commercialization plans that align consumer insights, brand strategy, customer needs, and financial objectives - Partner closely with Innovation, R&I, Creative Services, Procurement, Ops, Sales Strategy, and Finance to take early concepts from idea → scope → development → validation → launch - Lead go-to-market planning, including packaging development, claims strategy, portfolio architecture, pricing, and customer sell-in - Build and refine commercialization frameworks and repeatable processes as the Emerging Products team scales
• Marketing & Launch Activation: 20% of your time - Support development of integrated launch plans, including messaging hierarchy, creative needs, activation strategy, and in-market test frameworks - Collaborate with IMC, creative, media, and PR partners to shape early brand storytelling for new platforms - Monitor in-market performance and support optimization of campaigns, messaging, and activation ladders
• General Management & Leadership: 20% of your time - Operate as a GM for the platform: connect dots, navigate ambiguity, and drive clarity across teams - Influence cross-functional partners and senior leaders to drive alignment, remove barriers, and move quickly - Champion consumer needs—ensuring all innovation and commercialization decisions stay anchored in demand and insights

Requirements

• Bachelor’s degree required
• 7+ years of relevant work experience, with 3+ years of Brand Management experience within the Consumer-Packaged Goods (CPG) industry required
• Cross-functional project team experience
• Ability to influence and lead others
• General manager mindset and ability to connect dots
• Highly curious & results-driven behavior
• Strong project management and organizational skills
• Self-starter – comfortable ‘figuring it out’
• Quantitative strength – very comfortable with numbers and P&L analysis
• Excellent verbal and written communication skills; strong executive presence

Benefits

• Year-round ½ day Fridays
• in-office massages
• free lunches & snacks
• dogs in the office
• culture of belonging celebrations
• engaging in-office events like bring your kids to work day
• 6% 401k match after 1 year
• generous paid family leave regardless of gender
• all positions bonus-eligible
• company-wide volunteer days