Brand Manager – Planters® Portfolio - Foodservice/Convenience Channel

Responsibilities

• Business planning, P&L management, business initiative execution: Develops and executes the annual operating plan (AOP) financial targets. Establishes business objectives, strategies, and tactics to attain AOP. Achieves volume, net revenue, and gross margin targets.
• Brand Equity Management: Leads brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create annual consumer media, promotion and public relations plans.
• Innovation/Renovation: Leads future growth by identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case. Actively manages total branded portfolio to ensure relevancy (sku rationalization, PPA, all customer/consumer touchpoints)
• Sales Enablement: Fosters strong relationships with the Direct Sales and Distribution Team, as well as our Agency Partners (Brokers) that support our C-store and Unattended retail initiatives. Provides strategic support (presentations, support materials) to enable our commitment to being an indispensable business partner and thought leader in the Convenience channel.
• Cost and Margin Leadership: Leads operations, logistics, forecasting, and purchasing departments to management of finished goods and supply inventories. Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs.
• Channel Development: Works collaboratively with category management on strategic selling. Develops trade strategy. Monitors marketplace dynamics and implements corrective action when and where necessary.
• Cross-Functional Collaboration: Establishes strong and trusted working relationships with cross functional team members.

Requirements

• Bachelor’s degree
• 3+ years of marketing or Brand Management experience.
• Retail/CPG marketing or sales experience preferred
• Pattern of initiative
• Proven problem-solving and decision-making skills
• Ability to work effectively in a team environment on a variety of complex projects
• Strong analytical and time management skills
• Highly developed interpersonal and organizational skills
• Well-developed written and verbal communication skills
• Demonstrated creative thinking skills

Benefits

• comprehensive medical, dental and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, paid vacation, FREE two-year community/technical college tuition for children of employees, and more.