Brand Manager

Responsibilities

• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
• Plan, execute and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to the sales force and management teams
• Lead Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
• Direct the implementation of new and existing marketing initiatives utilizing various strategic platforms for the division; develops new item launch strategies
• Ensure all programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
• Set program objectives and measure ROI with a KPI scorecard
• Manage purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds and banks as related to local marketing and brand planning

Requirements

• Bachelor’s degree in a related field; or an equivalent combination of education and experience
• Five years of relevant experience
• Able to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
• Overnight travel as required

Preferred

• Good knowledge of Commercial Finance and Pricing practices
• Knowledge of applicable state regulations and adult beverage market dynamics
• Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
• Presentation skills necessary to effectively communicate, update, persuade, and facilitate discussions with all levels of management
• Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
• Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
• Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
• Strong analytical, verbal, and written communication skills

Benefits

• The Odom Corporation offers competitive wages, medical and dental benefits, 401k plan, and much more!