Brand Manager North America

Eugene, OR (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own a Brand Manager role focused on NA product packaging, cross-functional launches, and brand strategy for East West Tea.

  • Own the NA product packaging process from concept to launch and manage agency communications.
  • Must-have: 5 years of relevant CPG experience with cross-functional project leadership.
  • Standout: Leads collaboration with Global Marketing and Content teams for new product launches and campaigns.

Job Description

Responsibilities

  • Lead the team on NA product packaging projects from concept to press check, managing the communication with agencies for, but not limited to ingredient updates, new products, innovation.
  • Own, manage and track monthly Yogi North America Brand team budget
  • Supports Senior Brand Manager in collaboration with forecasting and sales for all NPD volume forecasts
  • Complete regular/key business analyses using syndicated data and shipment data
  • Deliver consumer insights through syndicated data and market trend analysis
  • Leads the product innovation process and ensures timely execution
  • Lead in collaboration of Canada’s brand and market expansion strategies and assortment definition
  • Lead the collaborative work with Global Marketing and Content teams to support new product launches, brand and product content and marketing campaigns
  • Preparation of presentations for Executive team and annual sales meetings
  • Lead the development of stage gates

Requirements

  • Bachelor's Degree, preferable masters degree
  • 5 years of relevant work experience
  • Preferred experience in CPG
  • Experience managing projects and timelines
  • Experience in working with cross-functional teams

Preferred

  • Strong critical thinking ability to navigate and solve complex problems
  • Solid work ethic, self-starter, and result-oriented
  • Natural ability to develop strong, trusting relationships
  • Enjoys collaborating with cross-functional partners
  • Responsible and a high degree of ownership
  • Thrives in an ever-changing work environment
  • Effectively managing a multitude of work responsibilities
  • Balances attention to detail and swift execution

Benefits

  • We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often!
  • We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.
  • We commit to our purpose in every aspect of our culture.
  • We have employees that are committed to “Doing Good” in our community and around the world.
  • We are a growing company with products that customers love.
  • We believe in investing in you and your growth and development.