Brand Manager

Responsibilities

• As a Brand Manager for our adult audience, you'll lead the delivery, measurement, and evaluation of audience marketing programs and campaigns.
• You'll work alongside the Brand Manager responsible for strategy and design, translating priorities into integrated activations across media, retail, eCommerce, social, influencer, public relations, and experiential channels for the US market.
• You'll connect brand health with commercial performance, ensuring campaigns reach adult consumers and deliver measurable results.
• Localized audience and franchise marketing plans that grow brand equity, penetration, repeat purchasing, and frequency.
• Integrated activation plans with media, retail, eCommerce, influencer, social media, public relations, and experiential teams.
• Strong partnerships with U.S. Customer Teams, agencies, intellectual property partners, and vendors.
• Measurement and evaluation plans that connect campaign performance to business priorities.
• Recommendations that shape budgets, product portfolios, forecasting, media strategy, and corrective actions.

Requirements

• Led consumer marketing programs for family, entertainment, gaming, toy, retail, or lifestyle brands.
• Delivered integrated campaigns across multiple marketing channels, including performance measurement and evaluation.
• Managed campaign budgets, financial planning, and competing priorities at scale.
• Built productive retail partner relationships and marketing programs that created shared commercial value.
• Applied business analysis to identify opportunities and improve brand health, audience penetration, and sales performance.
• Produced clear presentations, written recommendations, and business analyses using Microsoft Excel and PowerPoint.

Preferred

• Developed marketing programs that engaged adults as consumers or shoppers for other adults.
• Created campaigns for multicultural or underserved audiences.
• Delivered digital marketing, trade marketing, or key account management initiatives.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
• We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
• The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
• We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
• The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.