Brand Manager

Responsibilities

• Lead the delivery, measurement, and evaluation of audience marketing programs and campaigns.
• Translate priorities into integrated activations across media, retail, eCommerce, social, influencer, public relations, and experiential channels for the US market.
• Connect brand health with commercial performance, ensuring campaigns reach adult consumers and deliver measurable results.
• What you’ll build: Localized audience and franchise marketing plans that grow brand equity, penetration, repeat purchasing, and frequency.
• Integrated activation plans with media, retail, eCommerce, influencer, social media, public relations, and experiential teams.
• Strong partnerships with U.S. Customer Teams, agencies, intellectual property partners, and vendors.
• Measurement and evaluation plans that connect campaign performance to business priorities.
• Recommendations that shape budgets, product portfolios, forecasting, media strategy, and corrective actions.

Requirements

• Led consumer marketing programs for family, entertainment, gaming, toy, retail, or lifestyle brands.
• Delivered integrated campaigns across multiple marketing channels, including performance measurement and evaluation.
• Managed campaign budgets, financial planning, and competing priorities at scale.
• Built productive retail partner relationships and marketing programs that created shared commercial value.
• Applied business analysis to identify opportunities and improve brand health, audience penetration, and sales performance.
• Produced clear presentations, written recommendations, and business analyses using Microsoft Excel and PowerPoint.

Preferred

• Developed marketing programs that engaged adults as consumers or shoppers for other adults.
• Created campaigns for multicultural or underserved audiences.
• Delivered digital marketing, trade marketing, or key account management initiatives.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.