Brand Manager

Responsibilities

• This position serves as the primary point of contact and advocate for assigned suppliers and High Country Beverage.
• Reporting to the Marketing Manager, the Brand Manager is responsible for building and executing the annual business plan, achieving sales and distribution goals, and driving retail activation across both High Country Beverage sales divisions for their assigned brands.
• The Brand Manager is accountable for the P&L performance of assigned suppliers assuring sales volume, distribution, revenue, quality and profit goals are met.
• Each year, the Brand Manager builds the business plan for their suppliers: setting volume and distribution goals, negotiating supplier investment, and allocating marketing and POS budgets.
• They then track results against plan throughout the year and adjust as needed to maximize brand performance and achieve shared business objectives.
• Key responsibilities include providing weekly training to High Country Beverage sales staff on brand attributes and effective selling techniques, developing and communicating brand-specific sales initiatives and incentive programs, and integrating supplier marketing programs into High Country Beverage’s sales strategies.
• The Brand Manager will also monitor key financial and sales metrics and support the sales team in achieving their performance targets.

Requirements

• Experience in brand management, sales, or marketing within beverage alcohol distribution.
• Experience building annual business plans, volume forecasts, and budgets
• Proficient with technology
• Public speaking and presentation skills
• Highly organized and detail oriented
• Analytical and math skills
• Proven ability to work under deadlines
• Takes full responsibility for deliverables, follows through on commitments, and learns from outcomes
• Ability to work cross-functionally with multiple different teams
• Self-driven and results-oriented with a positive, team-first attitude