Responsibilities

• Lead brand strategy, annual planning, and execution for assigned brands and categories.
• Develop and implement consumer-led marketing, positioning, innovation, packaging, and activation strategies.
• Use consumer, customer, category, and competitive insights to identify growth opportunities and inform decisions.
• Partner with Sales to develop customer strategies, selling stories, presentations, and commercial plans.
• Present to customers as a strategic partner alongside the Sales team, when needed.
• Collaborate cross-functionally to bring programs, innovation, and go-to-market initiatives to market successfully.
• Monitor business performance and adjust strategy to achieve financial and brand objectives.
• Build strong relationships with internal stakeholders and external agency partners.

Requirements

• Minimum bachelor’s degree and 5 years of brand strategy experience within consumer food products.
• Experience in sweeteners, nutrition, coffee, beverages, or ready-to-drink consumer categories.
• Prior Sales experience or a proven track record of partnering with Sales and presenting directly to customers.
• Strong understanding of consumer-packaged goods, category management, and brand-building principles.
• Ability to synthesize data and insights into clear, actionable growth strategies.
• Excellent communication, presentation, collaboration, and leadership skills.