Responsibilities

• Develop and execute branding strategies aligned with market trends and consumer insights
• Manage creative projects including multimedia campaigns, product launches, and digital content production
• Oversee social media strategy to grow audience engagement and brand visibility across platforms
• Collaborate with product, sales, PR, and e-commerce teams to ensure cohesive brand messaging
• Conduct market research and trend analysis using Nielsen or comparable analytics tools to inform strategic decisions
• Lead digital marketing initiatives across B2C and B2B channels
• Manage marketing budgets, timelines, and quality standards across all brand projects

Requirements

• Proven brand management experience in the fitness, health, or wellness industry
• Strong expertise in digital marketing, social media management, and multichannel campaign execution
• Proficiency in marketing analytics tools and data-driven decision making
• Demonstrated ability to lead teams and manage large-scale creative projects end to end
• Excellent storytelling and brand narrative skills with the ability to connect with diverse audiences
• Knowledge of PR strategies, e-commerce platforms, and strategic planning
• Proficiency in Adobe Creative Suite a plus