Brand Manager, Individual Meals

Plano, TX (On-site)

$132K/yr – $140K/yrSenior Level6+ years expFull time

Posted 18 hrs ago

Job Summary

Owns end-to-end CUO for individual meals from concept to market with growth, commercialization, and performance accountability across strategy, pricing, and execution.

  • Owns platform P&L and performance targets for individual meals.
  • Lead commercialization from validated concept through national launch and collaborate with CI, Menu, and agencies.

Job Description

Responsibilities

  • CUO Ownership (Concept-to-Market) & Growth Strategy 20%
  • Owns the Individual Meals CUO concept-to-market; Recommends the annual plan to Retail Marketing
  • Take validated individual-meal concepts from CI & Menu and own them concept-to-market across sandwiches, boxes, combos, and tenders.
  • Develop and own the annual plan - strategy, commercialization pipeline, promo calendar, targets, and metrics.
  • Feed the calendar Sr Director sequences with franchisee-ready, ops-ready individual-meal news.
  • Business Performance & Commercial Impact - 20%
  • Owns platform P&L and performance; Prices within Value & eComm guardrails
  • Drive individual-meals sales, transactions, and check against clear targets.
  • Optimize assortment and promotion, pricing within the guardrails Value & eComm sets.
  • Read window results fast and reallocate to what drives traffic.

Requirements

  • Undergraduate degree required (Marketing or Business preferred); MBA a plus.
  • 6-9 years of progressive experience in brand, category, or product marketing.
  • Proven record owning a category, business, or platform with demonstrated commercial results.
  • Experience leading commercialization from validated concept through national launch.
  • Experience presenting business recommendations to senior leadership and franchise governance groups.
  • QSR, restaurant, beverage, or CPG experience preferred.
  • Strong commercial acumen and financial literacy - P&L, pricing within guardrails, and category economics.
  • Skilled at business case development, forecasting, and turning insight into growth.
  • Excellent project management across multiple complex initiatives at speed.
  • Leads through influence across cross-functional teams, agencies, and franchisees.
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KFC

We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952. Our unrivaled people and culture are the true heart and soul of our brand. It’s where our people promise comes to life every day. Where our employees can be their best selves, make a difference, and have fun — serving chicken and delighting customers at more than 28,000 restaurants in 150 countries and territories around the world. There’s room for all people and voices at our table. Pull up a chair. At the center of our restaurant system is the KFC Global division, which serves as our global Restaurant Support Center (RSC) headquartered in Dallas, TX. Here, we support our regional in-market teams, franchise business partners, and nearly one million team members who serve up our delicious fried chicken around the world. We’re redefining what the future of work looks like. Our 15 business units partner to develop strategies, tools, and best practices for success. KFC Global offers a hybrid work environment — trusting our people to work their best way, whether in the office or at home. No matter your role or function, everyone works with teams from across the globe to drive our shared vision — sharing the joy of our best-tasting fried chicken with the world. No matter how or when you connect with us, KFC will be making the best chicken, hands down, for generations to come. In addition to our growing global footprint, as a subsidiary of Yum! Brands (NYSE: YUM), we also get to collaborate on exciting projects with our sister brands, Taco Bell, Pizza Hut, and The Habit Burger Grill. All you have to do is bring it. Bring your individuality to the table. Bring your passion and grit. We’re all about our people. The Originals. Their ideas, stories, and unique contributions make us who we are. And we want you to be part of it.

Founded in 1952
Plano, Texas, USA
88K employees (982 in marketing)

Salaries

Posted range

$132K/yr – $140K/yr

Taken straight from the job posting.

See all KFC salaries

Funding

Total Funding
$2.3M
Last Raise
$2.3M
Series Unknown, 12 years ago

Funding History

  • Jul 2014
    Series Unknown • $2.3M

Traffic Signals

Monthly Visitors
4.6M
Monthly Google Ads Budget
$318.5K
Traffic Source Mix
Search
54.4%
Direct
39%
Referral
4.4%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~88.9K

Recent News

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Brand Manager, Individual Meals

KFC · Plano, TX · On-site