Responsibilities

• Own the lifecycle conversion funnel for onX Hunt - D7 and D30 conversion, free-to-paid upgrade, and lapsed-user reactivation - and be accountable for moving those numbers.
• Self-serve insights in Amplitude, synthesize learnings into clear, testable hypotheses, and apply propensity models and behavioral segmentation to reach the right user, at the right time, with the right message.
• Run lifecycle as a compounding experimentation program: every test has a hypothesis, a clean measurement design (A/B, holdout, or validation test), and a documented outcome that feeds the next iteration - maintained at a high-velocity cadence across email, push, and in-app messaging in Braze.
• Scale personalized messaging that translates features into value and outcomes - getting users to their aha moment faster so they convert with confidence - and partner with product, engineering, and BI to define the events and attributes that unlock personalization in Braze.
• Self-serve your own experiment analysis and results readouts, communicating outcomes - including honest caveats and null results - to stakeholders and leadership.
• Work cross-functionally with finance, brand and growth marketing, and the Hunt vertical creative team to align lifecycle programs with revenue goals, campaign windows, and creative standards; build creative briefs and lightweight assets in Figma.
• Use AI (Claude and similar tools) to build repeatable skills, agents, and workflows that automate campaign production and analysis - scaling personalization well beyond what manual effort allows.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.
• Mentor junior lifecycle marketers on experimentation rigor and AI-enabled workflows, and champion shared standards for how the team runs and documents tests.

Requirements

• Eight (8) years of lifecycle, CRM, retention, or growth marketing experience is required, with a background in consumer subscription or mobile app businesses.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• A strong experimentation track record: you've designed, run, analyzed, and documented A/B tests that produced measurable conversion or retention gains - and you can talk through your wins, your nulls, and what you learned from each.
• A strong understanding of user behavior, with a demonstrated ability to generate insights in Amplitude (or similar product analytics tools) and synthesize them into hypotheses.
• Working knowledge of propensity models and predictive targeting.
• Proficiency with Braze (or a comparable CRM platform), Amplitude, Figma, and Claude or similar AI tools - and demonstrated proficiency using AI to develop new skills and workflows that scale your impact.
• The ability to self-serve in analytics and experimentation results - you don't wait on an analyst to know how your programs are performing.
• A strong curiosity for exploring new technologies, including AI
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.

Preferred

• Genuine familiarity with hunting culture, or a personal passion for hunting and the outdoors - you understand the seasons, the preparation, and why an offline map matters at 6 a.m. in a dead zone.
• Experience with Liquid templating (or similar) for dynamic personalization in Braze.
• Experience partnering with data science teams to deploy propensity or churn models in production campaigns.
• Experience optimizing trial-based subscription funnels and paywalls.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays