Responsibilities

• Serve as the Brand Manager and Content Strategist for CB2 annual, seasonal, and supplemental content planning specifically for CB2 interior design services and CB2 Trade
• Manage the marketing content strategy including the editorial planning calendar that informs channel marketing and cross channel asset development to support interior design services and CB2 Trade
• Manage marketing non-working (content and partnerships) budget to drive the CB2 business and track progress against those plans, prioritizing growth in design and Trade segments
• Lead the development of sound strategic communication plans based on clear understandings of the objectives
• Lead cross functional teams across Marketing, Creative, Media and Ecommerce to ensure our brand message is being communicated clearly and effectively across all channels to our consumers
• Oversee promotional communications strategy in strong partnership with Planning and Merchandising to lead cross functional teams to ensure messaging supports the CB2 Trade and design services business strategy
• Lead content briefings including developing the brief, inspiring great work and keeping the team on time and on budget. Oversee creative development of all marketing materials to support relevant marketing
• Spearhead the strategic development and execution of direct mail initiatives to expand the brand’s customer base and drive revenue growth
• Analyze data, both internal and external, to determine areas of improvement in order to grow market share
• Research competitive programs and marketing initiatives.

Requirements

• Possesses experience developing creative, breakthrough content strategies for interior design or service-oriented brands
• Ability to develop strong consumer lead strategies for interior design and B2B/Trade service offerings
• Demonstrate strong command of media and broader advertising research resources, capabilities and limitations
• Ability to internalize category product data and functionality
• Understand customer needs and trends for customer segments in order to develop long-term customer relationships
• Exceptional strategic and metrics-driven analytical skills at both the micro and macro levels
• Innovate new methods to attract Trade and design customers to the brand including emerging technology and B2B marketing techniques
• Strong presentation and written communication skills
• Ability to simplify and structure complex and ambiguous problems
• Collaborate and work effectively across functions. Influence and achieve consensus on goals and objectives