Responsibilities

• Develop and execute brand marketing plans, with excellence through cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction and learnings to improve future performance.
• Lead cross-functional efforts, in close partnership with product development and consumer insights to develop and commercialize new products and expansion efforts to drive sales and profit.
• Understand channel and customer business dynamics and leverage insights to inform brand growth strategies, product and consumer marketing opportunities to drive growth.
• Uncover actionable and powerful insights through analysis of brand performance, consumer insights, category trends & competitive dynamics. Leverage these insights to shape brand strategy and growth opportunity recommendations.
• Partner closely with sales team to develop best-in-class channel strategies, sell-in materials, and growth plans that meet and exceed brand AOP.

Requirements

• Bachelor’s degree in Marketing or equivalent.
• 5+ years of experience in brand marketing.
• 3+ years of CPG industry experience.
• Experience in rapidly developing & testing new, strategic business models.
• Analytic horsepower with a relentless orientation on results, and the capacity to respond quickly to changing marketplace dynamics
• High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, and creative problem solving.
• Ability to lead complex, strategic projects through to commercialization
• Proven track record of driving profitable growth including P&L and marketing spend responsibilities.
• Experience managing and influencing cross-functional teams in conversations and in presentations
• Resilient problem solver. Experience building consensus even if all team members may not be in agreement. Can find creative solutions and common ground in order to move key initiatives forward.

Preferred

• MBA
• 2+ years of experience working within a start-up company or start-up environment.
• Deli/Refrigerated category experience
• Canned goods category experience
• Sales experience

Benefits

• medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.