Responsibilities

• Candidates must be willing to participate in at least one in-person on-site interview.
• This role addresses the critical challenge of converting high-level corporate brand strategies into high-impact, commercially viable marketing initiatives that drive market share growth. The primary focus centers on leading complex, multi-channel creative campaigns that elevate brand equity and establish deep emotional connections with consumers above simple transaction-based product offers. Navigating a rapidly shifting, disruptive market requires active cross-functional coordination with Digital, Product, and Local Marketing teams to ensure unified brand execution. Success relies on disciplined agency management, meticulous project oversight, and the structured evaluation of brand health metrics to maximize commercial performance.
• What Success Looks Like (Objectives)
• - Execute high-impact creative campaigns that measurably improve brand awareness and positive sentiment to capture market share
• - Manage the comprehensive brand calendar to guarantee all commercial initiatives launch on time and fully align with corporate business objectives
• - Translate complex business goals into clear, actionable creative briefs that result in breakthrough upper-funnel content and long-term equity
• - Collaborate across Digital, Product, and Local Marketing departments to build unified brand-level campaigns that successfully anchor localized and product-specific promotions
• - Utilize generative AI productivity and creative tools to accelerate workflow execution, streamline brief generation, and optimize campaign ideation
• - Evaluate campaign performance and brand health tracking metrics to provide data-driven recommendations that continually optimize creative output and ROI

Requirements

• Minimum Education : Bachelor’s Degree in Marketing, Business, or a related field
• Master's Degree or MBA preferred
• Minimum Experience : 4+ years of experience in brand management or marketing
• Required Technical Skills :
• Managing integrated, multi-channel creative campaign production and coordinating external agencies
• Analyzing brand equity metrics, tracking performance data, and reporting campaign ROI
• Leveraging digital collaborative workflows and creative project management tools
• Visa sponsorship not available for this role

Preferred

• Master's Degree or MBA preferred

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .