Responsibilities

• Take a product brief and turn it into a strong creative brief the agency can run with
• Guide and shape creative work, including giving feedback on design and jumping in to help with a line of copy when needed to get something over the line
• Manage agency relationships and hold the bar for top tier creative
• Balance performance marketing priorities with the need to build brand awareness for a challenger product going up against major national carriers
• Support the client's broader subscription and AI initiatives as the role evolves

Requirements

• 10+ years of experience in brand management, marketing, or a related field
• Must have this when you apply.  A portfolio website is ideal, but if they don't have one, please include 2 to 3 links directly to relevant campaign work so we can see the actual work, not just a description of it. Work samples are okay if you don't have a portfolio.
• Experience guiding an agency and giving creative feedback rather than producing the creative yourself
• Comfortable being hands-on when needed. Think pseudo project manager who lives and breathes brand and creative
• Experience at a scaling tech company (early Uber, Airbnb, Hinge type stage) rather than only established big tech, since this business operates scrappy without a Super Bowl budget
• Has worked both agency side and client side. Agency experience is a plus, but client side experience is required
• Creative taste can lean more design or more copy, but ideally this person can jump in and give feedback or a line on either side. We lean slightly toward design instincts
• Genuine enthusiasm for great creative work. The kind of person who's geeking out over the latest standout campaign
• Mobile experience is a nice to have, not a requirement
• Subscription or tech background is a bonus