Responsibilities

• Brand Strategy
• - Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
• - Develops Content in partnership with Mattel Studios to ensure brand objectives and alignment
• - Serve as the cross-functional integrator between content, product, experiences, retail, and marketing
• Brand Activation
• - With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution
• - Translate brand strategy into campaigns, content, and activations
• - With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
• - Ensure media strategy is executed well across regions, and manage day-to-day creative production
• - Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights

Requirements

• 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
• Self-starter who is detail oriented, driven, focused, pro-active and collaborative
• Strategic thinking: Ability to define brand vision and multi-year roadmaps.
• Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
• Thorough understanding of marketing mix and KPIs
• Portfolio management: Balancing toys and non-toy CP categories under a unified brand.
• Cross-functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority.
• Financial acumen: Experience with P&L at the brand or category level.
• Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel