Responsibilities

• Develop a marketing plan focused against driving awareness and trial in new and existing markets
• Manage strategic planning and day-to-day activities with Franchise Management
• Handle all aspects of general market coupon development and management
• Work with Channel Directors and Key Account Managers (KAMs) on channel and/or account specific brand programs and Look of Success (LOS)
• Work closely with Commercialization team to communicate initiatives and ensure execution
• Work with Marketing Department to develop and deploy selling tools to support programs
• Optimize portfolio and ensure mix is as effective and efficient as possible in an effort to drive the highest levels of awareness, trial and brand preference
• Build innovation strategies and plans to further differentiate brands by flavor and package
• Act as conduit between supply chain and Sales & Marketing team to ensure smooth product launches and accurate forecasting
• Lead complex analysis across all aspects of the business to understand current situation and develop plans to win in the marketplace

Requirements

• Bachelor’s degree in marketing or business administration required
• Master’s degree preferred
• 3+ years of experience in Sales and Marketing or related field required
• Previous leadership experience preferred
• Proficiency in Microsoft Office applications including Outlook, Excel, Word and PowerPoint
• Excellent verbal and written communication skills
• Excellent attention to detail, strong organization ability and time management skills
• Ability to work in an office environment that could include extended periods of sitting or standing, while occasionally lifting or carrying materials and supplies
• Valid driver’s license, driving record within policy guidelines, and insurance that meets company requirements.
• Ability to occasionally travel, as business needs require

Benefits

• Eligible employees may have access to a comprehensive benefits package, which may include medical, dental, and vision insurance, a 401(k) with company match, life insurance, paid time off, fitness reimbursements, tuition reimbursement, employee discounts, scholarship opportunities, and more.
• Benefits eligibility and offerings may vary based on position, location, employment type, and union governance.