Brand Management & Marketing Manager

Davie, FL (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end brand marketing initiatives for SGA and related properties while safeguarding brand integrity, coordinating cross-functional teams, and guiding campaigns from briefs to deliverables.

  • Lead development of marketing programs and campaigns across multiple verticals
  • Ensure compliance with brand standards and timely delivery of assets

Job Description

Responsibilities

  • Support all aspects of brand marketing for SGA, SHRSS, HRI Hotel & Casinos, Hotels and Cafes.
  • Support the development and execution of marketing programs that increase brand identity and brand awareness.
  • Ensure brand integrity by guiding efforts across multiple verticals and enforcing brand standards.
  • Supports the development and creative needs of advertising programs, brand programs, sponsorships, global programs and Unity by Hard Rock.
  • Develop campaign briefs, timelines, and deliverables.
  • Work collaboratively with relevant stakeholders including partnership, marketing, property, and entertainment teams to ensure compliance with brand standards. Coordinate cross-functional stakeholders and communications
  • Maintain relationships with key stakeholders at regional & property level
  • Ensure alignment with brand strategy and guidelines including but not limited to updating brand standards and guidelines within the digital asset management system.
  • Upload and audit files within the digital asset management system.
  • Partner with Creative Services on concepting, feedback, and approvals including working with external creative agencies

Requirements

  • Bachelor’s degree from an accredited college or university with major coursework in marketing, communications or other related field.
  • Minimum of 5 years in marketing and brand management.
  • Self-motivated and able to work independently as well as part of a team in a fast-paced environment with multiple projects, tight deadlines and changing priorities and to show constant entrepreneurial initiative.
  • Excellent team player and leader capable of working with multiple departments across the company.
  • Detail oriented and extremely organized.
  • Strong project management skills, able to effectively prioritize, multi-task and to adapt to changing or evolving priorities and strategies.
  • Strong written and oral communication skills to be able to work effectively with all levels of internal and external contacts.

Benefits

  • We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits
Hard Rock International logo

Hard Rock International

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 1971
Fort Lauderdale, Florida, USA
5.1K employees (375 in marketing)

Salaries

Brand Marketing Manager median pay in the United States

$105K/yr

Most pay falls between $90K and $121K. Based on 86 salaries.

See all Hard Rock International salaries

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$368K
Traffic Source Mix
Search
51.3%
Direct
37.7%
Referral
8.8%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~5.1K

Recent News

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Brand Management & Marketing Manager

Hard Rock International · Davie, FL · Unknown