Brand Lead - New Drink brand

Chicago, IL (On-site)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own a lean Chicago launch playbook coordinating co-packer ops, live activations, and retailer landings while building scalable systems and a small team.

  • Co-packer ops & festival activation: production coordination, inventory, reorders, plus festival research, applications, logistics, and booth execution.
  • Chicago field & brand presence: retailer/venue pitches, activations, and storytelling on the ground.
  • Systems & team growth: lay the foundations for processes and staffing as the brand expands.

Job Description

Responsibilities

  • Co-packer operations and production coordination, inventory, and reorders.
  • Festival calendar management including research, applications, vendor logistics, and booth execution.
  • Field sales and retailer/venue pitching in Chicago along with brand presence through activations and on-the-ground storytelling.
  • Build the systems and team as the brand grows.

Requirements

  • Early CPG or food/bev startup experience with hands-on exposure in an early-stage environment.
  • Proven booth activation experience; not just attending events.
  • Operator-first mindset able to manage a co-packer call in the morning and run a festival booth in the afternoon; strong Chicago network in food/music/events.
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Newton, Massachusetts, USA
8 employees (3 in marketing)

Traffic Signals

Monthly Visitors
70.4K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
40.6%
Direct
46.8%
Referral
6.9%
Social
4.9%
Paid
0.6%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
3 (38% of company)
Marketing Roles Posted (Last 30 Days)
3