Responsibilities

• Brand Orchestration: Develop and implement a comprehensive brand strategy that defines Crediby’s unique value proposition and ensures a consistent voice across all customer touchpoints, including in AI-driven search, LLMs, and emerging discovery platforms.
• GTM Strategy & Execution: Lead the end-to-end Go-to-Market process for new product features and services, aligning cross-functional teams from product to sales to ensure seamless launches.
• Market Positioning: Conduct deep competitor analysis and market research to identify opportunities for differentiation within the financial services sector.
• Messaging Experimentation: Design and execute A/B tests on value propositions and core messaging to identify the most effective ways to engage the small business owner audience.
• New Channel Experimentation: Proactively vet, test, and scale new marketing channels to expand brand awareness and reach untapped customer segments.
• Multi-Channel Alignment: Collaborate closely with marketing, sales, and leadership teams to create a continuous feedback loop, ensuring the brand evolves based on real-world customer interactions and business needs.
• Creative Process Management: Oversee the end-to-end creative lifecycle—from brief to distribution—ensuring all website, email, and social content is engaging, high-quality, and compliant.
• Regulatory Alignment: Partner with compliance and legal teams to ensure all brand and GTM experiments remain fully compliant with financial industry regulations (e.g., TCPA, FINRA).

Requirements

• 5+ years of experience in Brand Strategy or Product Marketing, with a proven track record of leading successful Go-to-Market launches.
• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Strategic Thinking: Strong ability to translate complex financial products into compelling, human-centric brand stories.
• Technical Literacy: Solid understanding of digital advertising platforms and analytics tools used to measure brand reach and conversion.
• Project Management: Expert at managing multiple high-stakes projects and deadlines in a fast-paced, evolving environment.
• Communication: Excellent verbal and written skills, with the ability to influence stakeholders at all levels of the organization.

Preferred

• Expertise: Deep knowledge of small business and fintech industries. MBA in related fields.
• Optimization Mindset: Hands-on experience with A/B testing and conversion rate optimization (CRO) to refine GTM tactics.
• Tech Stack Proficiency: Experience with marketing automation platforms like HubSpot to drive efficient GTM workflows.
• Innovative Edge: A passion for emerging trends, including video marketing and AI-driven brand personalization.

Benefits

• Flexible working conditions, including remote or hybrid work
• 4 weeks of PTO on day one
• 8 Paid Company Holidays
• Paid Parental Leave, Bereavement, and Jury Duty
• 401k with company match (and 100% vesting after 2 years)
• Medical insurance through BCBSM or BCN
• Dental and Vision provided by BCBS
• HSA and FSA available, including LPFSA and Dependent Care
• Company paid life insurance and short-term disability
• Additional optional insurances