Responsibilities

• Lead Brand Strategy Activation, bringing it to life across consumer and customer touchpoints
• Ensure consistent, compelling brand expression across all communications and creative – emphasis on digital marketing, social, influencer, retail and PR.
• Own Integrated Brand & Commercial Planning, developing full funnel plans across brand, media, shopper, and sales.
• Drive strong performance across e commerce channels, including Walmart, Target and Instacart.  Influence Amazon’s PDP, Assortment and Content as a Marketing vehicle for other channels.
• Lead Cross Functional & Agency Alignment, Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Drive Learning, Measurement & Optimization, building a clear learning agenda tied to KPIs and business outcomes.
• Partner with Finance and Analytic Insights to inform ongoing optimization.
• Serve as the primary point of accountability for shared Brand Experience teams and agency partners.

Requirements

• Typically 5+ years of CPG experience with Digital Marketing, Social and Retail Marketing experience, ~10-15% Travel, and BS/BA Degree
• Brand Experience/Marketing background with ownership of full funnel media, proven campaign execution track record and delivery of measurable business impact
• Proven ability to lead cross functional teams and agency partners.
• Experience guiding integrated creative in Creative across digital, ecommerce and retail, including Briefing/Development, Social/Influencer, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
• Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies
• Strong analytical mindset with experience driving learning and performance measurement.

Benefits

• At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.