Brand & Editorial Marketer

Responsibilities

• Define TLDR’s voice. Turn our positioning into a clear brand story, own our voice and tone guidelines, and help shape executive and thought-leadership content.
• Own the editorial strategy and story pipeline. Build the content calendar and develop the themes, angles, and stories that fuel our owned social, Growth, and Demand Generation channels.
• Turn data into insight. Partner with Strategy & Ops to transform first-party audience and performance data into trend reports, predictions, and other publishable content.
• Create content that builds the brand and supports Sales. Develop B2B assets for Sales and Account Management, consumer-facing brand work, and test new formats and channels such as video, social campaigns, and creative brand projects.
• Set the editorial bar. Own quality across Content Studio and partner with our curators to ensure a consistent TLDR voice across the brand.

Requirements

• 7–10 years of content or editorial experience , with deep expertise in either B2B SaaS or media/newsletters and familiarity with the other.
• Strong editorial and brand instincts , with experience owning an editorial calendar, developing brand voice and tone, and writing and editing across long- and short-form content.
• A strategic, data-informed approach to content , using metrics like traffic, CTR, engagement, and attribution to understand performance.
• Cross-functional experience , including partnering with Sales or Account Management on buyer-facing content and managing freelance or contract writers.

Preferred

• Bonus: You’ve built a content function from the ground up, worked in digital media or newsletters, or owned both B2B buyer content and consumer brand storytelling.

Benefits

• Biannual team offsites.
• Flexible PTO. Most of the team takes 2–3 weeks a year, plus holidays.
• Comprehensive medical, dental and vision benefits with a 100% paid option
• Empower 401(k)
• Paid Parental Leave
• Home Office Stipend: Whatever makes you productive - standing desk, second monitor, chair, walking pad.
• Learning & Development Stipend : For anything that makes you better at your work, and for AI tools especially. Don't ration your tokens.