Brand Director (Women's Fashion)

Los Angeles, CA (Hybrid)

$60K/yr – $70K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-functional operations for a luxury boho brand, driving wholesale growth, brand amplification, production development, and franchise expansion while aligning CEO-level strategy with revenue goals.

  • Growth & Operations: lead sales, CRM, and trade-show planning to open new accounts and optimize profitability.
  • Brand & Production: guide marketing bets with ads, influencers, and production cycles to scale e-comm and expand globally.
  • Expansion & Ops Leadership: drive franchise strategy and daily operations in support of scalable growth.

Job Description

Responsibilities

  • Drive Wholesale Sales Growth and Manage Sales Staff: Lead hiring, training, coaching, and continuous performance optimization for the sales team. Closely track metrics, develop data-driven growth strategies, open new accounts, manage trade show calendars, and cultivate long-term client relationships for repeat business and revenue growth.
  • Boost the Brand with Hands-On Marketing: Partner with the CEO on targeted strategies including paid ads, influencer collaborations, celebrity placements, and content creation to drive e-commerce sales, elevate brand awareness, and expand our global footprint.
  • Manage Apparel Production, Manufacturing, and Collection Development: Source and manage relationships with top factories worldwide, oversee product development from concept to completion, maintain strict timelines, and produce high-quality samples, prototypes, and sales materials that wow buyers.
  • Lead Key Projects and Day-to-Day Office Management: Own project management for major initiatives (CRM implementation, automation tools, sales/customer service systems, etc.). Keep the office running smoothly and ensure all daily operations stay organized and on track.
  • Handle Financial Operations and Track KPIs: Manage shipping, accounts receivable (including smooth returns/refunds), accounts payable, collections, and cash flow. Deliver accurate reporting and hit daily, weekly, and monthly targets to protect profitability.
  • Support Daily Operations and Strategic Planning: Monitor expenses, provide insightful recommendations, and serve as the CEO’s primary partner on operational decisions and growth strategies.
  • Plan for Expansion: Help build out our franchise and partnership program, identifying opportunities to open physical retail presence in key markets that showcase our romantic, luxurious aesthetic.

Requirements

  • 3+ years in operations leadership, executive strategy, or senior-level support in luxury fashion, wholesale, or e-commerce (bonus for boho, feminine, or high-end apparel experience).
  • Proven ability to analyze data, grow revenue, acquire new clients, and optimize processes.
  • Experience bridging creative and business sides — marketing (ads, influencers, endorsements) and production (sourcing, development, quality control).
  • Tech-savvy with CRM platforms (Salesforce, HubSpot), automation (Zapier, etc.), financial tools (QuickBooks, ERP), and project management software (Asana, Monday.com).
  • Exceptional organization, discretion, attention to detail, and composure under pressure. Friendly yet results-focused leadership style that motivates teams.
  • Growth-oriented mindset — you deliver outcomes others think are impossible, and you do it quickly. Bachelor’s or Master’s in Business, Fashion, or related field. Fluent English required; French or other languages a plus.

Benefits

  • Direct Partnership with the CEO : Work side-by-side with the founder in a dynamic, flexible environment with hands-on training and real opportunities to grow your scope and impact.
  • Strong Compensation Package :
  • Base salary $60,000 – $70,000
  • Quarterly performance bonuses: $1,000 – $4,000 estimated (not guaranteed)
  • Annual bonus: $1,000 guaranteed, with potential up to $5,000 based on performance
  • Performance-based profit share: $4,000 – $15,000 potential (determined by results, not guaranteed)
  • Total estimated compensation for exceptional performers: $80K–$100K+ in Year 1, with strong potential for $100K–$150K in Year 2
  • Excellent Perks : Generous product allowance, invitations to fashion events, travel opportunities for factory visits and market research, remote-friendly with our stylish LA office as the hub.
  • Career Growth : Professional development budget, mentorship from industry leaders, and the thrill of helping scale a brand poised for major success.
  • Guaranteed raises every 6 months for strong performers + huge additional commission/bonus and large-ticket income potential.
  • No bonuses are guaranteed, all performance based.
  • Ability for RAPID GROWTH.
  • Ready to Bring Your Skills to Strawberry Paris?

Traffic Signals

Monthly Visitors
599
Traffic Source Mix
Search
2%
Direct
41.2%
Referral
1.9%
Social
54.4%
Paid
0.5%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Roles Posted (Last 30 Days)
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