Responsibilities

• Willingness and ability to exhibit Wellby Core Values every day.
• Works with purpose and is driven to provide the best team member experience.
• Serve as the senior steward of Wellby’s verbal identity, safeguarding and evolving brand voice and messaging standards across all marketing and communications channels and formats.
• Provide senior editorial oversight to ensure brand consistency, clarity, and quality across campaigns, partnerships, and organizational initiatives, reflecting Wellby’s values and member experience.
• Serve as a senior-level content creator for the Marketing & Communications team, developing high-quality marketing and communications materials including email campaigns, website copy, blogs, executive messaging, product and campaign messaging, and external communications.
• Increase content production capacity and effectiveness by independently leading complex or high-visibility deliverables, reducing bottlenecks, and supporting marketing campaigns and organizational priorities.
• Partner with the marketing department’s production and operations teams to ensure timely delivery of cohesive and effective messaging.
• Maintain a forward-looking content pipeline aligned with campaign calendars and strategic priorities.
• Provide senior-level messaging support for integrated marketing campaigns and enterprise initiatives by translating product, promotional, and strategic priorities into clear, compelling marketing narratives.
• Ensure campaigns are supported with cohesive messaging across all channels and touchpoints, including leading development of press releases, external announcements, and media materials.