Manager, Brand Communications & PR
Room to Read
USA (Remote)
$86K/yr - $97K/yrIn-housePart-timeSenior level7+ years exp.
10 days ago
Brand & Communications Manager
New York City, NY (On-site)
$90K/yr – $100K/yrMid Level3+ years expFull time
Posted 3 days ago
Job Summary
Own the end-to-end education market strategy, brand alignment, and high-impact marketing activations, driving growth and national visibility while coordinating influencer and talent partnerships in NYC.
- Market analysis and growth opportunities
- Lead events, campaigns, and influencer programs in NYC
- Oversee brand storytelling and executive communications
Job Description
Responsibilities
- Market Analysis: Monitor market trends, consumer markets, and competitors' activities to identify opportunities and threats in the education sector.
- Marketing Activities: Participate in the planning and implementation of new and ongoing marketing and brand campaigns to promote our brand effectively.
- Marketing Activations: Lead the strategy, planning, and execution of marketing events and activations for MARLI boutiques in New York City, while supporting national events as needed to drive brand awareness and new client acquisition
- Growth Strategies: Devise innovative growth strategies aligned with the brand’s vision and mission to increase market penetration and brand equity.
- Brand Alignment: Lead efforts to align the company around the brand's direction, choices, and tactics, ensuring consistency and a cohesive brand identity.
- Press & Communications: Partner with our PR agency to ensure the brand remains top-of-mind for consumers. Oversee effective brand communications, including brand storytelling, product features, and founder-led executive initiatives.
- Talent and VIC: Support product pulls for celebrity and talent dressings for all major red carpets, brand events and activations.
- Influencer Outreach: Develop and execute the influencer and KOL strategy for the US market, with a specific focus on NYC, by tapping into an established network of jewelry, watch, and lifestyle creators.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 3-5 years of experience in brand management, public relations, communications or events
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Strategic thinker able to identify long-term opportunities and trends
- Experience with talent dressing fine jewelry is a plus
- Experience with influencers and creators in the luxury market is a plus
Preferred
- Experience with talent dressing fine jewelry is a plus
- Experience with influencers and creators in the luxury market is a plus
Marli New York
MARLI New York creates fine jewelry that celebrates liberated self-expression. Founded by Maral Artinian in 2014, the brand draws on the energy of New York City and a heritage of craftsmanship to design jewelry that are refined yet bold, elegant yet effortless. Every creation is a tribute to individuality — empowering the wearer to express their exceptionalism and make every moment their own.At MARLI, excellence is a commitment. From the selection of each stone to the meticulous details that define every design. Crafted entirely in-house, every piece reflects our pursuit of perfection and our dedication to the highest standards of fine jewelry.Born in New York, worn across the world — MARLI amplifies the quiet power of self-expression.
Salaries
Posted range
$90K/yr – $100K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
12 (10% of company)
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
16K
Traffic Source Mix
Search
39.4%
Direct
41%
Referral
6.1%
Social
11.7%
Paid
1.6%
Headcount Trend
Current headcount: ~125
Links
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