Brand & Communications Manager

Responsibilities

• Build and run Granite's social media strategy across LinkedIn, Instagram, Facebook, X and emerging channels.
• Plan and publish a consistent content calendar covering company news, customer stories, culture and thought leadership.
• Track engagement, follower growth and reach; report results monthly and adjust the plan based on what performs.
• Partner with executives on their professional social presence where it supports the company brand.
• Own Granite's brand standards, voice and messaging, and keep them consistent across marketing, sales, HR and leadership communications.
• Lead employer brand work with HR so that how we recruit matches how it feels to work here.
• Support internal communications that reinforce culture, values and company milestones.
• Monitor and manage public review forums; respond on the company's behalf using approved guidelines.
• Spot themes in reviews and share them with the relevant leaders so feedback leads to action.
• Maintain an annual calendar of industry, workplace and leadership awards worth pursuing.

Requirements

• 5+ years of experience in brand, communications, public relations or social media, ideally in a B2B company.
• A portfolio showing social media content and campaigns you led, with results.
• Strong writing and editing skills, including press releases and long-form submissions such as award applications.
• Experience managing online reputation, including responding to public reviews.
• Sound judgment about tone, timing and what needs escalating.
• The ability to manage many projects with real deadlines, working independently.
• Bachelor's degree in communications, marketing, journalism or a related field, or equivalent experience.

Preferred

• Employer branding experience or close partnership with HR and recruiting teams.
• Existing relationships with trade, business or Boston-area media.
• A track record of winning industry or workplace awards.
• Experience in telecommunications, technology or B2B services.
• Working knowledge of social scheduling and listening tools (such as Sprout Social or Hootsuite), review platforms and basic design tools (such as Canva or Adobe Express).