Manager, Brand Image & Communications – CeraVe DMI

Responsibilities

• Work together with the Director of PR/Comms to develop and execute global public relations strategies that elevate CeraVe's brand presence worldwide.
• Craft comprehensive PR materials and global guidelines that enhance global marketing plans.
• Champion CeraVe's brand narrative and scientific expertise across the globe, building awareness, strengthening brand image, and ultimately contributing to sales growth.
• Collaborate with global markets to determine how PR can best support their unique needs while amplifying overarching brand campaigns.
• Lead the development and execution of all PR materials within the global toolkit that enhance global marketing plans, including press releases, press dossiers, Q&As, pitch letters, key messaging documents, and more to support outreach efforts for always-on PR, new product launches, and tentpole events globally.
• Lead briefing and managing external agencies to ensure alignment with CeraVe’s PR strategies and objectives.
• Curate and maintain a detailed calendar of events and PR activities, ensuring alignment with global marketing initiatives.
• Foster cross-functional collaboration by working seamlessly with all teams across Marketing, Medical, Digital, and Social/Advocacy—including external agency partners—to ensure CeraVe's global PR efforts are integrated and impactful.
• Serve as the primary liaison for all internal communications requests and work to increase the share of voice across all internal channels, ensuring clear, consistent, and engaging messaging about the brand throughout the organization.
• Oversee the creation, tracking, and management of purchase orders to ensure timely and accurate processing of all PR-related expenses and initiatives.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field
• 2-4+ years of proven experience in a public relations role, ideally within the beauty, skincare, or healthcare industries, with a strong emphasis on execution and project management
• Exceptional organizational skills and meticulous attention to detail, with a proven ability to manage multiple projects simultaneously in a fast-paced environment
• Outstanding written and verbal communication skills, with a talent for crafting compelling narratives and tailoring messages for diverse audiences
• Strong understanding of media relations best practices and experience securing high-impact media placements
• Experience working with international markets and navigating diverse cultural landscapes
• Proficiency in media monitoring and PR measurement tools
• Passion for skincare and a deep understanding of the CeraVe brand

Benefits

• Salary Range: $117,400-$167,300
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs