Brand & Communications Lead

Responsibilities

• Develop the brand positioning, messaging framework, tone of voice, and communications strategy, translating AI and hardware capabilities into clear, credible customer benefits.
• Plan and execute integrated brand campaigns and major product launches, aligning campaign ideas, timelines, budgets, deliverables, and success measures across teams and partners.
• Build and manage relationships with relevant media, reviewers, and high-impact creators, including YouTube creators; coordinate briefings, review programs, product samples, and coverage opportunities.
• Identify and execute brand partnerships, co-marketing opportunities, and other collaborations that connect HiDream with relevant audiences.
• Lead communications planning and project coordination for launch events and major brand moments, managing agencies and external partners as needed.
• Partner with the China marketing team and channel owners to maintain consistent messaging across content, social media, retail, e-commerce, and DTC; evaluate campaign results and apply audience and media feedback to future work.

Requirements

• Experience in brand marketing, communications, PR, or integrated marketing for consumer technology, connected devices, or a closely related category.
• A track record of taking campaigns or product launches from strategy through hands-on execution, with clear examples of your contribution and results.
• Strong understanding of U.S. consumer audiences, media, and creator communities, with the ability to build relevant relationships.
• Excellent English writing, storytelling, and presentation skills; the ability to explain technical products in accessible, customer-focused language.
• Strong project, budget, and partner management skills, with confidence working in an early-stage business and collaborating across time zones.

Preferred

• Experience building a consumer brand or introducing a new hardware category.
• Experience working with China-based product and commercial teams.
• Experience marketing AI products or hardware with a software subscription offering.
• Comfortable collaborating across time zones with flexibility in working hours.