Responsibilities

• Get out into Greater Boston and create original content—photos, Reels, short-form video, and stories—on location.
• Run our Instagram handles day-to-day: designing and posting Reels, carousels, stories; drafting captions; engaging with our audience positively; fielding DMs.
• Collaborate with editors and contributors to conceive and to execute social storytelling projects spun off our print magazine, including features and franchise packages (Top Restaurants, Best of Boston).
• Independently manage these projects from concept to completion.
• Post and adapt video content for Facebook and other video platforms, tailoring each piece to the format and audience.
• Own the look of the Instagram grid—maintain a consistent, on-brand visual style so the whole feed feels intentional and cohesive.
• Grow our following and reach through content people genuinely want to share.
• Partner with the sales team on paid and sponsored posts: advise on creative, make sure branded content fits our voice and visual standards, and keep the grid looking clean even with a mix of paid placements.
• Track what’s working—follower growth, reach, engagement—and use it to sharpen the content plan and posting schedules.
• Stay on top of platform trends, audio, and formats, and move quickly to adapt and act on them.

Requirements

• Proven experience running social media for a brand, publication, business, or creator—with a portfolio or accounts you can show us.
• Strong hands-on content creation skills: shooting and editing short-form video and photos on a phone and/or camera; using visual templates (InDesign, PhotoShop) for social graphics; independently placing text on photos
• A sharp eye for visual consistency and brand identity.
• Deep, current knowledge of platform-specific best practices (posting cadence, algorithm shifts, format trends) across Instagram, Facebook, LinkedIn, Threads, and more, including what drives reach and engagement.
• A demonstrated track record of self-managing projects from concept to completion, including meeting deadlines without requiring ongoing follow-up.
• Self-starter energy: you don’t wait for press releases to tell you what to shoot—you see the city, and the stories in our magazine, as endless opportunities for social storytelling.
• Strong written communication skills.
• Comfortable being out in the field, on your feet, and working flexible hours when the assignment calls for it (evenings/weekends as needed).
• The ability to plan ahead—hearing what stories are coming up in the magazine and mapping out social coverage as the issue closes.
• Great instincts for captions, voice, and what resonates with a local audience.
• Collaborative—able to work closely with editorial, sales, marketing, and events teams.
• Familiarity with editing tools and basic audience analytics (e.g. Sprout Social) and/or a willingness to learn proactively.
• Sense of humor (non-negotiable)

Nice to have

• Knowledge of Greater Boston—its neighborhoods, scenes, and what’s happening.
• Experience with paid social or working alongside a sales/advertising team.
• Experience with Adobe applications