Bilingual Digital Marketing Specialist

Responsibilities

• SEO – English & Spanish
• Develop, implement, and manage SEO strategies for English- and Spanish-language websites and content.
• Conduct keyword research, competitive analysis, technical SEO analysis, and content optimization.
• Identify opportunities to improve organic rankings, website traffic, lead generation, and conversion rates.
• Optimize website pages, blog content, metadata, internal linking, and other on-page SEO elements.
• Develop and execute local SEO strategies.
• Monitor search engine rankings, organic traffic, conversions, and other key performance indicators.
• Use SEO tools to identify opportunities, diagnose issues, and measure campaign performance.
• Paid Search – Google & Bing
• Create, manage, optimize, and analyze paid search campaigns in both English and Spanish.

Requirements

• At least 2 years of professional digital marketing experience in the personal injury industry.
• Fluency in both English and Spanish, including strong written and verbal communication skills in both languages.
• Demonstrated experience with SEO and digital marketing for lead generation.
• Hands-on experience managing Google Ads and Bing/Microsoft Advertising campaigns.
• Strong working knowledge of Google Analytics.
• Strong working knowledge of SEO tools, including Semrush or comparable platforms.
• Experience conducting keyword research, competitive analysis, on-page SEO, technical SEO, and performance reporting.
• Experience creating and optimizing paid search campaigns in both English and Spanish.
• Experience creating digital advertising and social media content.
• Experience with video production and video editing for social media and/or digital advertising.

Preferred

• Experience with local SEO for law firms or other location-based businesses.
• Experience with personal injury lead generation and legal marketing.
• Experience with Google Tag Manager and conversion tracking.
• Experience with Meta advertising and other social media advertising platforms.
• Experience with website content management systems such as WordPress.
• Experience with graphic design and digital creative tools.
• Familiarity with legal advertising and ethical considerations applicable to attorney advertising.
• Experience producing on-camera or attorney-focused video content.
• Experience developing marketing campaigns specifically targeting Spanish-speaking consumers.

Benefits

• Paid Time Off (PTO)
• 401(k)
• health insurance
• dental insurance
• and more
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance