Responsibilities

• Product & User Insight
• Conduct user interviews and research to uncover needs, motivations, and pain points across new target segments.
• Synthesize user and product insights into clear takeaways for marketing, product, and partnership teams.
• Identify product gaps, use cases, and value propositions based on direct user feedback.
• Define user personas and segment-specific insights to guide messaging and go-to-market decisions.
• Directly reach out to potential users in new verticals who are not yet on BAND to understand their needs, workflows, and pain points.
• Combine direct outreach, user research, and competitive landscape analysis to form a complete picture of unmet needs in each vertical.
• Translate that combined insight into sharp, specific product feature recommendations—clearly articulating how BAND should evolve relative to competitors to win each segment.
• Messaging & Positioning
• Conduct competitive research to inform messaging, positioning, and differentiation strategies across segments.