Responsibilities

• Own the end-to-end development of automated marketing journeys, from initial build to ongoing optimization.
• Translate campaign strategies into technical requirements and implement them within the internal MAP.
• Ensure journeys are built to scale, with clean logic, efficient triggers, and robust error handling.
• Conduct thorough testing and QA to ensure flawless execution across all customer touchpoints.
• Work closely with marketing and data teams to integrate audience segments, triggers, and personalization logic.
• Leverage SQL to query and manipulate data for journey logic, targeting, and reporting.
• Monitor journey performance and identify opportunities for improvement in engagement, deliverability, and conversion.
• Implement A/B testing within journey logic to enhance engagement and conversion results.
• Implement updates and enhancements based on performance insights and stakeholder feedback.
• Maintain documentation and internal resources to support journey transparency and scalability.