Responsibilities

• Develop strategic paid media plans aligned with business objectives, customer behavior, and marketing goals.
• Execute and manage digital advertising campaigns across channels including - Search, Social, Display, Programmatic, Video, OTT/CTV, LinkedIn, and emerging media platforms.
• Manage media budgets and optimize investments to maximize campaign performance and ROI.
• Analyze campaign performance and present results in a clear, concise, and actionable manner.
• Interpret and analyze complex datasets to identify trends, opportunities, and areas for optimization.
• Leverage data science methodologies, predictive analysis, audience modeling, and advanced analytics to enhance media planning, campaign performance, audience targeting, and overall marketing effectiveness.
• Process, cleanse, and verify the integrity of data used for analysis and reporting.
• Assist account managers and the central marketing team with understanding campaign performance, audience insights, and reporting.
• Build audience targeting strategies utilizing first-party data, CRM insights, ZoomInfo audiences, LinkedIn Marketing Solutions, and platform-specific targeting capabilities.
• Develop and execute account-based marketing (ABM) and lead generation strategies using audience enrichment, intent data, and advanced targeting methodologies.

Requirements

• Four-year college degree or demonstrated equivalent experience in: Marketing, Advertising, Communications, Business, Digital Marketing, Analytics or related field
• 3-5 years of experience in paid media, digital marketing, media buying, or performance marketing
• Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn - Campaign Manager, and programmatic advertising platforms
• Experience leveraging LinkedIn Marketing Solutions, LinkedIn Matched Audiences, ZoomInfo, intent data providers, or similar audience targeting technologies
• Experience managing advertising budgets and optimizing campaigns against business objectives
• Automotive, agency, or multi-location marketing experience preferred
• Strong understanding of audience targeting, attribution, lead generation, conversion optimization, and campaign measurement
• Advanced or expert-level knowledge of paid media planning, buying, and campaign execution
• Strong understanding of digital marketing strategy and media mix development
• Ability to independently develop and execute integrated marketing campaigns across multiple paid channels

Preferred

• Google, Meta, Microsoft Advertising, LinkedIn Marketing, or related certifications preferred.

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Flexible Spending and Health Savings Accounts
• Employee Assistance Program
• 401(k) plan with Company Match
• Paid Time Off (PTO)
• Paid Holidays, Bereavement, and Jury Duty
• Paid Pregnancy/Parental leave