Responsibilities

• Account Strategy & Demand Generation
• Own paid media strategy for corporate segments passionate about renewals and engagement
• Collaborate with Sales and GTM teams to identify target accounts and set priorities
• Convert business objectives into well-defined, multi-channel campaign strategies
• ABM & Channel Execution
• Develop and expand ABM initiatives across LinkedIn, content syndication, and programmatic
• Align messaging and targeting across channels to improve engagement
• Define channel roles across the funnel
• Sales Alignment & Impact
• Collaborate with Sales to coordinate campaigns according to account priorities
• Support pipeline progression, expansion, and renewals
• Use feedback to refine targeting and improve performance
• Performance & Optimization
• Track campaign performance using important measures
• Identify and act on optimization opportunities
• Ensure engagement fuels pipeline and revenue growth
• Collaboration & Innovation
• Partner across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations
• Lead testing across ABM strategies, messaging, and channels
• Stay current on ABM and demand generation trends

Requirements

• 7+ years in digital marketing with B2B demand generation or ABM experience
• Demonstrated success in generating pipeline and revenue within intricate sales settings
• Experience building and accomplishing ABM programs
• Strong understanding of enterprise buying cycles
• Ability to convert business objectives into marketing strategy
• Strong collaboration skills, especially with Sales
• Analytical approach with experience optimizing performance
• Clear communication and presentation skills

Preferred

• Experience in B2B SaaS or enterprise technology
• Familiarity with programmatic and ABM platforms
• Experience partnering with Sales on account strategy
• Understanding of attribution and revenue measurement