Responsibilities

• Define the buyer and the lead. Who the ICP is, what a qualified lead looks like, how it's scored and handed to sales.
• Generate demand. Paid, SEO, content, events, outbound support. Get the right companies to raise a hand.
• Convert and nurture. Landing pages, email sequences, retargeting, moving a contact from first touch to sales conversation.
• Align with sales. Shared definitions, handoff SLAs, feedback on lead quality, collateral sales actually used.
• Measure and reallocate. Pipeline and cost per lead by channel, then move budget toward what closes.

Requirements

• 5 to 8 years running paid acquisition across multiple channels
• Experience building channels from zero
• A demonstrated understanding of high-quality creative and copy that convert
• Hands-on with conversion measurement, CAC, ROAS, and other reporting metrics

Benefits

• Health, dental, and vision insurance
• Free lunch at the office