B2B Lifecycle Marketing Manager

Responsibilities

• Map and segment the business audience
• Build and maintain the segmentation of OpenArt's business pools: Business Plan customers, business users inside the consumer base (work-email and behavior signals), active trials, and enterprise leads from events, webinars, and content.
• Partner with RevOps and data on the signals and scoring that decide who enters which journey.
• Build the journeys that convert
• Design and ship signal-triggered journeys: upgrade plays for high-potential users, team-to-Business migration, credit-exhaustion and usage-milestone triggers, onboarding for new Business Plan customers, and win-back.
• Orchestrate across channels: email, in-app messages, and website touchpoints like pop-ups and banners, choosing the channel per moment rather than defaulting to email.
• Turn campaign content into nurture
• Build the always-on nurture layer from our content engine: webinar registration and follow-up sequences, event-based campaigns, thought-leadership and case-study drips mapped to funnel stage.
• Work with the content and product marketing teams: they own what the message says; you own who receives it, when, through which channel, and how it performs.
• Route the right accounts to sales, in time

Requirements

• 4-5 years in lifecycle, CRM, retention, or growth marketing - with hands-on B2B or B2C2B experience a must: you've nurtured business buyers, or converted professional users inside a consumer base to team and business plans, and you know how a work-email signal differs from a casual signup.
• Experience in both self-serve and sales-assisted lifecycle programs: you've converted users to paid plans with no seller in the loop, and you've teed high-potential accounts up for one.
• 3+ years hands-on with a lifecycle platform such as Customer.io , Braze, Iterable, or HubSpot: you have personally built event-triggered journeys, segments, and personalized campaigns - including triggers where the data inputs weren't yet native to the tool.
• A measurable record: you can name programs you built and the conversion, engagement, or pipeline numbers they moved.
• Multi-channel instinct: you've run email plus at least one other owned channel (in-app, push, on-site), and you choose channels by moment, not by habit.
• Strong copywriting and editing in a business voice, with sound judgment on deliverability, consent, QA, and message frequency.
• Analytics fluency: cohorts, A/B tests, holdouts, and campaign and product analytics - you separate incremental impact from noise.
• A partner, not an island: you work daily with RevOps, product, data, and other marketing teams, and you keep interfaces clean.
• Comfort with ambiguity: incomplete data, a fast-changing product, and no playbook - you ship, measure, and improve.