B2B GTM Strategy Intern at Samsung Electronics | Plano, TX

Samsung Electronics

B2B GTM Strategy Intern

Plano, TX (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 4 months ago

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Job Summary

Drive GTM strategy and cross-functional execution for Samsung’s product launches and market expansions.

Own end-to-end GTM planning and cross-functional alignment.
Must-have: Strong business acumen with analytical and strategic thinking.
Standout: Experience coordinating PM, strategy, sales, and marketing in a matrixed organization.

Job Description

Responsibilities

Develop and manage end-to-end GTM strategies for product launches, market expansions, and key strategic initiatives
Drive consistent GTM practices across entire B2B portfolio to create efficiencies and ensure clear repeatable deliverables
Define and implement key strategies, uses cases and positioning (4Ps) across products in partnership with PM, Strategy, BD, and sales
Partner with strategy and PM on competitive benchmarking and market analysis to inform positioning and differentiation; Identify growth opportunities across routes to market and Verticals
Build Launch readiness frameworks, including messaging, sales enablement, training, and demand gen plans
Project Manage and Align cross-functional teams and leadership (Product, sales, marketing, channel, finance, operations) to GTM plans and KPIs
Monitor post-launch performance and recommend pivots or optimizations based on insights and analytics

Requirements

Currently pursuing an MBA (final year students strongly preferred)
Possess strong business acumen and analytical skills to identify, structure and solve business problems for short and mid-term.
Strong strategic thinking with hands-on operational experience executing cross-functional programs
Understanding of, customer journeys, and competitive dynamics in consumer tech
Excellent interpersonal, organizational, written, verbal communication and presentation skills.
Demonstrated ability to interact with all levels within the organization and within customer organizations.
Proven ability to drive alignment and deliver impact in a matrixed organization

Samsung Electronics

3.7 Glassdoor

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our website at www.samsung.com and our official newsroom at news.samsung.com

Founded in 1969

KOR

167K employees (10,879 in marketing)

www.samsung.com

64% recommend to a friend

64% CEO approval