B2B Campaign Manager – Enterprise ABM

Responsibilities

• Build and execute 1:1 and 1:few ABM campaigns against strategic named accounts
• Partner with Sales on account targeting, messaging, sequencing and engagement
• Research enterprise accounts and identify relevant business triggers and campaign angles
• Build HubSpot lists, segmentation, workflows, sequences, tracking and attribution
• Develop and launch top-of-funnel campaigns across priority verticals
• Manage always-on LinkedIn and targeted paid programs
• Support event and webinar promotion and follow-up
• Contribute to SEO and answer-engine optimization initiatives
• Track campaign performance and translate engagement into actionable commercial insights
• Continuously improve campaigns based on pipeline and account-level performance

Requirements

• 5+ years of B2B marketing experience
• Strong experience within enterprise or complex B2B sales environments
• Advanced, hands-on HubSpot proficiency
• Experience personally building and launching campaigns end-to-end
• Understanding of long, multi-stakeholder enterprise buying cycles
• Strong analytical and commercial judgment
• Ability to work independently in a lean, fast-moving environment
• Comfortable partnering directly with Sales
• HubSpot is a genuine requirement. You should be able to independently build lists and segments, configure workflows and sequences, establish campaign tracking and attribution, and report on performance.

Preferred

• Hands-on Account-Based Marketing (ABM) experience
• Named-account and multi-touch campaign execution
• Enterprise SaaS or technology marketing
• Experience across energy, utilities, mining, oil & gas, infrastructure or other industrial markets
• Paid LinkedIn and niche B2B audience targeting
• SEO/AEO and organic demand generation
• Practical use of AI tools for research, campaign development, personalization or automation