Responsibilities

• Develop and execute SMB and Partner AR programs to educate the analyst community
• Proactively manage vendor ratings, and secure positive placement of AWS services and partner programs in key analyst reports
• Drive analyst awareness of AWS offerings and significantly expand analyst understanding of the unique AWS approach to cloud computing, specifically for SMB and Partner market segments
• Deliver on-going AR program activities such as analyst briefings, events, inquiries, reporting and other core program tactics
• Prioritize and manage incoming analyst requests for information, research review, customer references, event speakers, and research
• Prepare AWS executives for engaging with analysts
• Drive alignment with sales, marketing and product teams to maximize awareness of customer requirements, existing market evidence, and AR program impact

Requirements

• 6+ years of professional non-internship marketing experience
• Experience communicating results to senior leadership
• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
• Experience with various statistical techniques (regression analysis, coefficient correlation)

Preferred

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs

Benefits

• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.