Responsibilities

• Develop effective and compelling brand positioning and messaging for Unum in the United States and its key solutions and products
• Lead creation of critical market-facing brand assets and content, inclusive of high-level value stories, key brand storytelling assets and thought leadership territories/anchor pieces
• May directly manage a team of product marketing managers and marketing strategists with responsibility for segment and product specific marketing approaches and assets
• Indirectly manage a cross-functional team of content creators and producers to develop materials described above
• Provide embedded marketing strategy support for market-facing business segments and strategic capability leaders
• Provide extensive consultative support for the CXO organization and all enterprise marketing and communications functions on audience requirements, market brand, business parameters and product positioning

Requirements

• Bachelor’s degree required with 10 or more years’ experience in related fields
• Leadership skills required, particularly ability to influence and partner with senior executives
• Strong strategic marketing capabilities and customer-centric mentality required
• Deep experience in brand management and product/solution marketing required
• Ability to direct design, oversee conduct and analyze results of market research required
• Ability to lead teams in the creation of high-quality, persuasive thought leadership content and sales collateral required
• Communication and interpersonal skills required, with the ability to structure and deliver presentations clearly, crisply, and compellingly
• Excellent listening, partnering, influencing and communications skills required
• High level of initiative and drive for results required

Benefits

• Award-winning culture
• Inclusion and diversity as a priority
• Performance Based Incentive Plans
• Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability
• Generous PTO (including paid time to volunteer!)
• Up to 9.5% 401(k) employer contribution
• Mental health support
• Career advancement opportunities
• Student loan repayment options
• Tuition reimbursement